4 Simple, but great Analytics Metrics you should start tracking today


Everyone of us know the importance of tracking user behaviour inside our website and even if Google Analytics give automatically a lot of staff is very important to proper setup other useful metrics with fast and easy step.

Track your internal search

Site Search Tracking

So simple to do, but so usefull and life saving even for big and small websites. It will give you lots of informations about the quality of your internal search results with metrics that will help you to provide a better experience to your users like for example:

  • Search Term
  • Total Unique Searches
  • Results Pageviews/Search
  • % Search Exits
  • % Search Refinements
  • Time after Search
  • Search Depth

Track social interaction

Track Social Interaction

If you use (as I hope) social buttons inside your blog or website an important step to do is to track the user interaction with those buttons. This step is automatic for Google+ but if you want to track also Twitter and Facebook you must include a social tracking script and implement some configuration explained here.

Track site speed

Track page load time

To enable the page speed tracking simply add to your analytics snippet the following directive:

_gaq.push(['_setSiteSpeedSampleRate', 5]);
before
_gaq.push(['_trackPageview']);
You can chose a sampling from 0% to 100%

or simply add

_gaq.push(['_trackPageLoadtime']);
it will use a sampling of 10%.

Connect with webmaster tools

Track webmaster tool

It not only will give you the ability to monitor wmt metrics inside your analytics, but also will make your wmt data collected forever.

Track 404 pages

track 404 errors

One of the most important thing to do is to track 404 page errors and discover how and from where a user land into a 404 error page. Tracking this is relatively simple and all you must do is to insert an event inside the analytics code of your default 404 page as follow:

<script type=”text/javascript”>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXX-X']);
_gaq.push(['_trackEvent', 'Error', '404', 'page: ' + document.location.pathname + document.location.search + ' ref: ' + document.referrer ]);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl‘ : ‘http://www‘) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

With this event you will be able to track the 404 page and the referral to this 404 page. For big and old website it can become one of the greatest link building strategy :)

Conlusion

Google Analytics is moving faster giving lots of metrics automatically and in a very accurate way so make the power of them work for you.

Saving time is a Must

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