Andrea Pernici

"Andrea Pernici (aka Juanin) is the SEO project manager and web developer of the Gt Community - Giorgiotave.it"


How Social Signals (don’t) Impact Search Engine Rankings

This morning I saw an infographic on Quicksprout about the impact of Social Signals on rankings. You can see the infographic here. About 90% of the comments on the post are worthy of SEOstupidity. Now the interesting point is that this come out some days after the Matt Cutts video telling exactly the...

Pope Bergoglio Easter Egg: “A Better World” for Google Translate

Today in a discussion at Forum gt a user came out with a very nice Google Easter Egg. Try to translate Bergoglio from Italian to any other language and you will see the magic happen. Pope Francesco and a “Better World” Link at http://translate.google.it/#it/en/bergoglio Pope Francesco...

Google changes product rich snippet guidelines

Recently Google changed a small paragraph in the product rich snippet guidelines section that you find here. The change is the following. From: When using product markup, the main topic of the page should be about a specific product. Product markup on listing pages is not supported. to: When using...

Our Favorite SEO Posts of the Week #17, March 04 – March 10 2013

This is the #17 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...

Our Favorite SEO Posts of the Week #16, February 25 – March 03 2013

This is the #16 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...




Our Favorite SEO Posts of the Week #13, February 4 – February 10 2013

This is the #13 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...

Our Favorite SEO Posts of the Week #12, January 28 – February 3 2013

This is the #12 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...

Is Google removing the URL Parameters feature in Webmaster Tools?

This morning on Google+ Merlinox told that he was unable to modify URL Parameters inside Webmaster Tools. I took a look and confirmed. I’m no more able to edit anything as you can see in the following image. What’s happening? Is Google going to remove the feature or it’s simply a...

Our Favorite SEO Posts of the Week #11, January 21 – January 27 2013

This is the #11 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...

Our Favorite SEO Posts of the Week #10, January 14 – January 20 2013

This is the #10 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is...


Our Favorite SEO Posts of the Week #8, December 24 2012 – January 06 2013

This is the #8 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. This week we include 2 weeks cause Xmas period. Sometimes we need to go out and enjoy real life. SEO is Here to Stay,...

SEO Memory: an interactive timeline of Google updates and events

SearchBrain today announced on its blog the launch of very useful tool to keep track of all the Google updates and events. Xmas has come and here is a present with this tool, that was pre-launched during the Convegno GT one week ago. SEO Memory is a minimal tool, but fully functionale...

Our Favorite SEO Posts of the Week #7, December 17 – December 23 2012

This is the #7 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is a...

The Google Search Algorithm History

An interesting infographic created by our Italian friends WebInFermento about the Google changes over the years using data from SEOmoz, Search Engine Land and Level434.

Our Favorite SEO Posts of the Week #6, December 10 – December 16 2012

This is the #6 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. I’m sorry for yesterday cause we were at the VII Convegnogt and so I delayed the post to Monday! I promise...

Our Favorite SEO Posts of the Week #5, December 3 – December 9 2012

This is the #5 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is a...


Our Favorite SEO Posts of the Week #4, November 26 – December 2 2012

This is the #4 week of the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to Search Engine Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is a...

Our Favorite SEO Posts of the Week #3, November 19 – November 25 2012

This is the #3 appointment of a the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to SEOs and Web Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here...

Our Favorite SEO Posts of the Week #2, November 12 – November 18 2012

This is the #2 appointment of a the favorite SEO posts series that we post weekly highlighting great content that we find on the web that can be of interest to SEOs and Web Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here...

Our Favorite SEO Posts of the Week #1, November 5 – November 11 2012

This is the #1 step of a new series that we want to post weekly highlighting great content that we find on the web that can be of interest to SEOs and Web Marketers. We are a group of passionate SEO people that share and tweet lots of stuffs every day and here is a selected compilation of the best...

SEO Connections: #Searchlove London Tube Map Infographic

After two great days at the #Searchlove SEO conference in London and I want to thanks Distilled and SEOmoz for the great stay & beer Here is a simple infographic with all the speakers and a sort of topics-tube map. Enjoy and feel free to share! I also thanks my #SearchLove’s friends Alessandro...


SEO Interview to Google+ addicted Dan Petrovic (of @DejanSEO)

Today I’m proud to introduce to the Gt Community one of the funniest SEO I know in Google+. He is a truly open search engine marketer and he fits well in my “Curiosity, determination, research and particular attention to detail” characteristics that a SEO should have. The interview...

Automating Web Performance: Mod_pagespeed Case Study

Yesterday Google announced the out of beta for mod_pagespeed and this is a great news for people like me (sick for web performance). I strongly invite you to read also this post by Ilya Grigorik and listen to the following video that explains what happens behind the scenes at a glance. Let’s...

Google showing authors from books search in universal search

Maybe it’s not a news but this morning I saw Google showing in Universal search some results from Books search with linked Author. Clicking on the linked author you are directed to another search in the Books vertical with inauthor: “Name Surname” like this linked one. I don’t...

Google Issue – Synonyms (incorrect result) & Reliability (or poor ethics)

This morning querying Google I found something strange going on and you can see the fact in the above screenshot. Problem #1 (Incorrect result) For those who are not familiar with italian language I’m going to explain what’s happening. Since some weeks ago Google started highlighting synonims...

Author stats are back in Google Webmaster Tools

If you remember on 15 December 2011, as described in this post, Google introduced in webmaster tools the option Author stats that in April 17 were removed for some bug in the statistics shown. Finalmente dopo 3 mesi questo strumento molto utile per gli autori è tornato...

SEO Game: Find the intruder where Google has failed

I thought that an article like this could be useful for all medium level SEO to show in a simple way how to identify with a low margin of error what not to do to prevent the impact of Penguin or eventually other quality filters in respect to google guidelines. I start from an actual case where I select...

Dear @Google I think something is broken in your post-Zoo World

We are now entering into a new age; The “Age of Animals” or maybe “The Age of Beasts”. Yes the “Age of Beasts” this is probably the favourable label that can be used to identify the latest rollout of algorithmic changes announced by Google. I have written...

Analytics User Timings now ready

As announced in my previous post google were working on a new event-driven funcion to track user timings and now the lack of documentation is only a memory. Here you can find the documentation for the _trackTiming funcion and here some examples on how to use it. As the example you can use: _gaq.push([‘_trackTiming’,...

Analytics User Timings: the trackTiming function coming soon

This morning as usual monitoring Analytics page speed reports I see a small change, but after checking it I saw it empty. I start searching to this new report to make it work in the changelog and inside this guide. Inside the guide it’s possible to see: Setup for User Timings You’ll...

5 recommended services to upload multiple videos at once

Not only YouTube for your videos. Why using only one video sharing website? Have you ever thought to upload your videos to more platforms at once, increasing dramatically the value of those videos? Everybody knows how long it takes to create and edit a video, including the upload process…if...

How to implement rel=author

As we often say in the italian version of this blog, authorship markup will be soon a very important factor for search engine strategies and will impact the CTR of organic search results. The new markup allow verified authors to check the impact of their own articles through webmaster tools thanks...

4 Simple, but great Analytics Metrics you should start tracking today

Everyone of us know the importance of tracking user behaviour inside our website and even if Google Analytics give automatically a lot of staff is very important to proper setup other useful metrics with fast and easy step. Track your internal search So simple to do, but so usefull and life saving...

How to track subdomains in Google Analytics with a single account

Sometimes is necessary and useful to track in a single Google Analytics profile different subdomains like in the case below: www.myweb.com it.myweb.com es.myweb.com and so on… To make this work you need to follow 2 simple step: Create a filter on your profile Modify the tracking code for all...

5 SEO Myths to explode

#1 – SEO is something which needs some time to have results Times change and he who does not accept this misses very big chances everyday, there are cases where the results can really arrive after a long period, but it always depends on the kind of the site or sector you want to cover. It frequently,...

Google catch-all, but badly!

In the rush for filing of the all World Wide Web (that in this case could be also less wide) Google since one year till now started a process of mad indexing and scanning of web pages without much care for details. Google can read Ajax/JS’ contents Since sometime this guide exists how to make...

Rich Snippet: Schema.org has arrived in SERP

We have often talked about Schema.org from the end of 2011 till today and this time we talk about it with a glimmer of hope… even if partially. We talked about Schema and Rich Snippet, obviously, even during the VI Convegno gt showing some particular cases where there was evident and complete...

7 Alternative Search Engines to Google

Nowadays Google is the most important search engine in our global world and it is the undisputed leader of the web. In January 2012, looking at the web traffic of seoMoz, Compete, Nielson-Net, Alexa and Karma Snack’s Snackfolio, web traffic was divided as follow: Google 85.75% Yahoo 5.42% Baidu...